A Roadmap for Rebels, Artists, Collaborators, and Collectors

SECTION 1 — BRAND MANIFESTO

Punk isn’t a style. It’s a way of moving through the world.

Gargle Jack was born out of late-night conversations, shared playlists, scavenged memories, street corners, kitchen tables, and the stubborn belief that punk never died — it simply evolved.

We believe punk is a practice.
A way of making art, making choices, making noise, making memories.

It’s culture, not costume.
Community, not commodity.
Process, not polish.

And because punk has always been a living, breathing, multi-generational, multi-identity movement, Gargle Jack needed a structure that honors all of its voices — from the everyday wearer to the underground legend.

That’s how our Three Levels were born:
Readywear. Capsules. Collectors Forge.

Three tiers of creativity.
Three access points into our world.
Three ways to wear the noise you make.

SECTION 2 — OVERVIEW OF DESIGN PROCESS

Choose Your Level. Or don’t — explore them all.

LEVEL 1 — Readywear
Everyday punk tees, always available, always ethical, always artist-respecting.

LEVEL 2 — Collab Capsules
Limited-run drops created with real artists. Time-based, curated, community-driven.

LEVEL 3 — Collectors Forge
Handmade, numbered, small-batch artifacts. Collaborations with punk icons, no reruns ever.

SECTION 3 — LEVEL 1: READYWEAR

Everyday Punk for Every Damn Day.

Not every shirt needs a countdown clock.
Some are meant to be worn until they’re soft at the edges, paint-stained, sweat-salted, and folded into the fabric of your real life.

The Readywear line is our always-on collection — expressive, bold, wearable punk statements that never fall out of stock. These are your go-to shirts for work, for shows, for grocery runs, for mornings that need a little rebellion.

What Makes Readywear Different:

• Always available
  
  

• No artificial scarcity
  
  

• A mix of custom art + fully licensed, ethically curated graphics
  
  

• Fair pricing
  
  

• Every size we can responsibly source
  
  

• Artist-respecting, no stolen work, ever
  
  

• Good fabrics, solid prints, dependable wear
  
  

This is punk for the people.
Not limited. Not exclusive.
Just real, every day.

👉 Shop the Readywear Line

SECTION 4 — LEVEL 2: COLLAB CAPSULES

Limited Runs. Artist Collabs. Time-Based Drops.

Every now and then, something special happens — an illustrator, tattooer, photographer, zinester, musician, or punk elder crosses paths with Gargle Jack and a spark catches.

That spark becomes a Collab Capsule.

Each Capsule is:

• A short-run, time-gated drop
  
  

• Built around the style, story, or archive of a collaborating artist
  
  

• Open for ordering only during the drop window
  
  

• Printed on premium-quality shirts
  
  

• Fulfilled with POD during the open window (less waste, no overstock)
  
  

• Retired after the drop — unless…
  
  

⭐ The “Revolution Rerun”

If a drop hits certain community milestones — high demand, votes, wishlist count — it can return for a second limited run.
The community decides what comes back.
Punk democracy at its best.

What Makes Capsules Special:

• You support real working artists
  
  

• Each drop is its own mini-event
  
  

• Elevated fabrics compared to Readywear
  
  

• More daring colorways
  
  

• More experimental designs
  
  

• A story behind every release
  
  

It’s art that lives fast.
And if you blink, you’ll miss it.

👉 View Active Capsules
👉 See Past Drops & Vote for Reruns

SECTION 5 — LEVEL 3: THE COLLECTORS FORGE

Handmade. Numbered. Never Again.

This is the highest expression of what Gargle Jack stands for.

The Collectors Forge is where we collaborate with punk icons, underground legends, and master artisans to create wearable artifacts — tiny-batch, hand-pulled, organically sourced, and never repeated.

A Forge piece is:

• Printed by hand, not machine
  
  

• Made on organic premium fabric
  
  

• Numbered
  
  

• Signed or stamped
  
  

• Limited to 5–50 pieces
  
  

• Packaged as art (mini-zines, tissue prints, COAs)
  
  

• Archivally photographed
  
  

• Dated and documented
  
  

• Never rerun
  
  

• Ever.
  
  

This is punk couture.
This is rebellion made tangible.
This is the part of the brand that will be written about.

Perfect for:

• Collectors
  
  

• Long-time scene members
  
  

• Lovers of DIY craft
  
  

• People who want history, not trend
  
  

• Anyone who honors the lineage
  
  

👉 Enter the Collectors Forge
👉 Explore Past Editions

SECTION 6 — WHY ARTISTS COLLABORATE WITH GARGLE JACK

Because we respect the culture that built us.

We are not fast fashion.
We are not nostalgia-sellers.
We are not the mall.

We are:

Artist-First
Royalties, licensing, and fair pay — every time.

Ethical
No stolen art, no AI rip-offs, no sketchy practices.

Punk as Practice
We honor history, lineage, community, and contribution.

Inclusive
Women, BIPOC, queer, trans, disabled, and global punk creators are at the center of our work.

Collaborative
We don’t “feature” artists — we build with them.

Process-Driven
Each tier honors craft in its own way, from POD simplicity to fully hand-pulled prints.

👉 Apply to Collaborate
(links to form for artists, photographers, designers, musicians, makers)

SECTION 7 — A NOTE ON HOW WE CURATE

We don’t gatekeep punk. We just honor its roots.

Gargle Jack acknowledges the full spectrum of punk history — women, queer punks, Black punks, Indigenous punks, working-class punks, immigrant punks, disabled punks, and every overlooked person who shaped this culture.

Our collaborators reflect the real history, not the sanitized one.

SECTION 8 — ABOUT THE FOUNDER (Mini Bio)

Hi. I’m Vickie.

I built Gargle Jack for the creators, the weirdos, the thinkers, the makers, the wanderers, and the people who take punk seriously — not as a costume, but as a way of existing.

This project is part love letter, part rebellion, part archive, and part community.
I’m glad you’re here.

👉 Read the Full Story

SECTION 9 — JOIN THE NOISE 

Get early access to drops, collabs, and Forge launches.

You’ll get:

• First dibs on Collab Capsules
  
  

• Early access links
  
  

• Behind-the-scenes stories
  
  

• Artist interviews
  
  

• Forge previews
  
  

• Free downloads
  
  

• Zero spam
  
  

👉 Join the Mailing List